Sarah Geronimo, born as Sarah Asher Tua Geronimo on July 25, 1988, is a famous Filipina singer and actress.At the age of 14, she won a reality singing contest, entitled "Star for a Night"(2003) of IBC Channel 13. After winning, she signed a 10-year recording contract with Viva Records and released her debut album, "Popstar: A Dream Come True" on September of 2003, and reached 7x platinum. She also staged her first solo concert at the Music Museum in the same year. In 2004, she signed an exclusive contract with ABS-CBN, the Philippines Largest TV Network and starred on several television programs, such as the "Sarah, The Teen Princess" and became a mainstay until now in ASAP, the most popular noontime musical variety show in the Philippines. She also released her new album, "Sweet Sixteen" and together with other singers, they staged a successful concert in Araneta Coliseum, that also did well in abroad.
Sarah Geronimo had closed numerous multi-million peso endorsement contracts with the biggest corporations and brands in the country, including Jollibee, Skechers, Hapee Toothpaste, AMA University, Talk n' Text, Belo Medical Group, Ladies' Choice Mayonnaise, Islander Slippers, Surf Detergent, Charmee, Rajo Laurel Apparel, Surf Max Internet Card, Startec, Cebuana Lhuillier, Extreme Magic Sing Videoke Microphone, HerBench and many others. She also endorsed a campaign for a running senator, Edgardo Angara, who eventually won the race. As a result, Sarah was considered one of the most in-demand and effective product endorser of the Philippines.